
PPWR | Guidance for EU Packaging compliance
The Packaging and Packaging Waste Regulation (PPWR) (Regulation (EU) 2025/40) is a new EU law replacing the previously Packaging and Packaging Waste Directive (PPWD). It entered into force on 11 February 2025. Initial requirements will apply from 12 August 2026, with further requirements coming into application through a phased approach until 2040.
PPWR aims to ensure:
- packaging must be recyclable, minimally wasteful, and clearly labelled
- recycled content targets for plastic packaging by 2030 and 2040
- reuse or refill options must be offered for certain products
- avoidance of unnecessary packaging and harmful substances
Why it matters...
UK exporters will need to comply with PPWR when selling any packaged goods to the EU. Non-compliance could result in goods being rejected at EU borders. PPWR covers all aspects of packaging, including labelling, recyclability, and reusability.
It is important that UK exporters review PPWR requirements and ensure that they are compliant with the relevant requirements prior to 12 August 2026.

Who should comply?
The regulation applies to:
- all businesses placing packaging on the EU market, including manufacturers, importers, distributors, and retailers
- all packaging types: primary, secondary, tertiary, and service packaging
- micro-enterprises: Subject to lighter rules but still required to meet core obligations
UK exporters must also comply with EU Extended Producer Responsibility (EPR) rules when exporting to the EU. This involves registering with the national authority in the EU country of sale to provide data on packaging type, weight, recyclability, and recycled content.
Action checklist

Where we can help
As a supplier of packaging for over 50 years, Sun Packaging are able to supply full specification sheets detailing required compliance for EU PPWR.
If you ship to EU countries and require documentation, get in touch with us.
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Page last updated 21st September 2026. Next page review 1st November 2026. Get in touch with us today for more information.







