A change in direction
Pink Lining came to us with a genuine bespoke idea. To take the standard bubble lined mailer bag, and turn it into a totally personalised, high quality protective transit pack.
Initial design requirements were to incorporate the brand guidelines, most importantly the ‘bow’ logos and accompanying corporate colours of cream and of course, a pink lining.
The final product specification was a unique combination of hard wearing yet striking outer polythene mail bag, with protective bubble lined interior, keeping customer purchases safe and secure in transit.
The change in direction from costly cardboard box transit packaging, saves Pink Lining over 50% in packaging costs; time in order fulfilment was also slashed with box building removed completely.